Pure London is the UK’s largest gathering of fashion buyers and takes place this February at Olympia, Earl’s Court. The WGSN forecast trends for the season were a dark, nocturnal colour palette with a flash of energy. With this in mind, I created a bold brand mark, photographic style and tone of voice was created for Autumn Winter 17/18. Creative assets included large format billboards, invites, rebook folder and event fashion brochure.
Credit: Design and art direction while under contract at Spy Studio, London.