Pure London is the UK’s largest gathering of fashion buyers, held at the iconic Olympia in Earl’s Court. To align with WGSN’s forecasted trends for the season, emphasising a dark, nocturnal color palette with flashes of energy, I was tasked with creating a compelling visual identity for the event. The tone of voice was carefully crafted to resonate with fashion-forward professionals, balancing sophistication with a modern edge. Creative assets included digital, large-format advertising, invites and event fashion brochure.
Credit: Design and art direction for Spy Studio, London.
