Run by businesses, for businesses, PaddingtonNow Business Improvement District (BID) have already played a key role in Paddington’s commercial renaissance and have ambitious plans for the future that will make the district an even better place to live, visit and do business.
The BID required a complete a full rebrand including comprehensive naming generation which needed to be consistent across all communication channels. Illustrator Hannah Warren was commissioned to create a visual toolkit to capture the spirit of the area and set an overall tone of voice for the BID. A new fully responsive website was designed and built for all their online marketing communications. To coincide with its launch, their company stationery was refreshed, with branded deck chairs, table tennis tables and even a Paddington Bear statue introduced to Norfolk Square Gardens, W2.