McQueens has redefined what people expect from a florist and won an international reputation for excellence. Their work is seen around the world, from A-list Oscar night parties to Mulberry catwalks, The Tribeca Film Festival to 5 star luxury hotels and fine dining establishments. They have a particular affinity with Claridges whose values – of glamour, style and luxury – they share and where they have a boutique store.
A new branding identity was created that is elegant, seductive and designed to excite clients. Supported by a visually striking fully responsive website, it was built with a WordPress CMS and integrated eCommerce. Art-directing a photoshoot, all product imagery was revised for their entire product range, from lavish bouquets to scented McQ candles.